Our company will not be able to survive independently, so we need to develop a good relationship with society. However, the scope of our public relations should not be limited to this, and it should broadly cover all our company functions and activities. How we present our image to the outside world will affect the future success of our company.
Our company will aspire to pursue the highest ethical standard possible. We should socialize with the outside world sincerely, but never put ourselves in an embarrassing or compromising position with our vendors, supplies, and customers, etc. We will accept invitations courteously and always take the opportunity to reciprocate the hospitality.
We have built our credibility based on the solid and the real. We will conduct business with all companies regardless of their size, without feeling intimidated or too proud, focusing instead on the business of the company.
We must always be fair and give opportunities, as we would expect for ourselves especially in purchasing, sales or services, to those who have never done businesses with us before. We will give them an equal chance to get to know us, and through our operations, teach them to understand and accept our standards. Likewise, we should learn and improve our standards through interactions with the outside world.
When we are accused of making a mistake, and if we are at fault, we should carefully and openly admit it, and take corrective action promptly. If we are not at fault, we should be brave and stand firm with denial. This should be applicable outside as well as internally.
When it comes to the credibility of our service and/or product, we should provide the best we can, and we must deliver what we say we will. We want to be consistent and reliable. The treatment of our competitors must always be handled with integrity and professionalism. We should never “bad mouth” or criticize our competition.
Investment in various countries must be done wisely and safely with built-in mechanisms to protect our interest. We should always do so with good will and by contributing to their local economy. We should not take advantage of the local environment and/or people.
We should support and participate in our local community’s political and charitable affairs, offering our services to help solve local problems, as well as maintain our company’s image. We should be viewed as good citizens, individually as well as collectively.